The ask: Professionalize and elevate the brand design and develop a brand position that better speaks to the target market.

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The role: Marketing Director

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The methods: Identify the brand archetype. Learn from leadership where the brand is going. Talk to the franchise owners and the head of the brand to see where the brand is. Identify the brand archetype. Conduct competitor research. Forge the brand position and voice. Update the brand design.

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The results: A garage door repair franchise emphasizing speed to service.