Copywriting.

As a copywriter for a developing creative agency, I helped bring nonprofit brands to life through two brand refreshes. In my role competing in the National Student Advertising Competition, I wrote the campaign tagline and cheeky Tinder-branded copy for the creative executions and the plans book. At Premium Service Brands, my copywriting expanded to include brand positioning, social media, blogs, newsletters, email campaigns, and campaign copy across print and digital channels.

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Deliverables: Taglines. Brand positioning statements. Print ad copy. Email copy. Newsletter copy. Social media copy.

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Skills used: Brand strategy. Copywriting. Customer research. Cross-departmental collaboration.

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Key takeaway: Less is more.